Associate Director Student Experience
12:10 PM Using a strategic approach to student lifecycle engagement to create the right message, at the right time, on the right channel to the right student
The correlation between student engagement and retention has long been established. Engagement is also at the centre of keeping all students in-the-know in terms of important information; such as deadlines and available services. As thoroughly as we understand these correlations, very little is understood about what it means for a student to be engaged. What does an engaged student look like, and how can we determine this using the information from different data sources? How can student lifecycle engagement be used to create the right message, at the right time, on the right channel to the right student? Central to the success for Curtin’s Digital Experience team in ‘unpacking’ and addressing these questions is their ecosystem approach. This approach incorporates the broad themes of data analytics; student lifecycle; and multiple digital channels in a holistic way. This approach has created a web of innovative ways to explore and increase student engagement. In this session Lynton will share this journey:
- What does student engagement look like- rudimental investigation findings
- Selecting data to utilise; which points to explore amongst which data sources?
- Linking data metrics to engagement and success for early intervention
- The successful outcomes achieved from mapping: the student lifecycle, the different needs of students at different stages, and the many channels with which student can be reached
- Where to now and the next steps