27 - 28 June, 2018| Bayview Eden, Melbourne, VIC

Mark Young


Senior Manager, Sales and Customer Experience
La Trobe University


3:10 PM Driving Student Retention and Advocacy through the Lens of Student Experience

From first contact through to completion, what is the role of marketing and recruitment in supporting student experience, retention and success? In recent years the low growth in mature markets has propelled investment in customer experience programs. These programs have supported internal divisions in pursuing improved retention tactics, increased student advocacy and provided strategic insights to improve student experiences. In this presentation, Mark will outline La Trobe’s student focused approach to retention:

  • The key drivers identified for education customer experience investment
  • Shaping internal partnerships and governance around delivery of CX outcomes
  • Individual case studies from La Trobe demonstrating the process and benefits of embracing a student experience focus


Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda